Nottingham's Road Safety Team is preparing to pilot a new approach to cycle training with the help of Nottingham's schools called Project Lifecycle.  More details of this local campaign can be found here.

Photo shows Queen's Road East upgraded cycle path opening near Chilwell Comprehensive School (1998)

At a national level Sustrans run the Bike It campaign to
encourage and promote cycling to school. 
More details can be found on the Sustrans Website.

See also information on the national Bikeability Project, launched by Cycling England in March 2007: www.bikeability.org.uk